From digital marketing expert to data detective. My story…
I’ve been a geek for over a decade cutting my teeth in a specialist digital agency where I earned my scout badges across SEO, advertising, social media, content marketing, sales pages and inbound. Armed with this deep specialist knowledge, it was time to work out how to make it all work together to drive exactly what a business needed, depending on the outcomes they needed most.
I jumped into a Digital Marketing Management role followed by two in-house marketing team leadership roles where I learned the art of building and optimising each and every one of the channels in a profitable funnel that led us not only to hit, but succeed our growth targets consistently.
Now my mission is to help you but through overwhelm and confidently navigate your unique and complex marketing puzzle with the power of data while building the mindset you need to lead it through your business in a profitably.
My mission & the values I live by.
My mission is to help empower and enable marketers to make their most effective, profitable moves with the power of their data.
I know EXACTLY what it feels like to navigate a landscape that feels like it’s changing every minute under your feet.
I’ve learned through years of failing and learning just how to navigate the plethora of data to discern the meaningful few metrics that help guide those effective decisions – and that’s how we WIN.
- Always be curious & push against the status quo; I know from experience that the best strategies sometimes sit outside our industry and that our data only tells a story of what we’ve done before. I like surprising you and keeping you on your toes. I pride myself on bringing visibility to data insights you didn’t know you had while pushing to always learn more from the data we haven’t yet collected.
- I’m scrappy but calculated; I know that running a business comes with real challenges that need a nimble and agile team who can be reactive to changing priorities. That’s why I work to bring you the visibility you need now while we work towards building a digital utopia. Regardless of the tech stack, I’ll find a way to bring you stop-gap solutions on the journey towards seamless data empowerment and will help you implement any and all of the influencing and change-management required to ensure it all works seamlessly.
- I want you to win; I know that the key to your success is in scaling as your business is ready to. I’ll help you fill gaps in capability and resource when you have them and upskill you and your team to bring our services in house when it’s time to.
And when I’m not helping businesses crunch their marketing numbers…
SPT stands for “Small Paper Things” which was my digital marketing blog that went viral and gained over 1 million hits circa 2016. It’s always had a special place in my heart and taught me many of the data driven digital marketing lessons I hold today.
When I’m not on my laptop I’m outside. Running, walking, attempting to be a yogi or cycling with my old man.
I’m a proud mother to my fur baby (though not a baby anymore), Smith. He sleeps with me every night and makes my partner fight for attention.
Connect with me so I can learn more about YOU!
I’m on the hunt for my data driven marketing tribe.
Connect with me on LinkedIn and be a fly on the wall as I share the BTS of real data driven decision making I make on the daily.