Today we’re going to chat about Path Length & Time Lag. The difference between them and why you need to measure them both in your Google Analytics account. Note, you need your Goal Conversions …
How have you cut your budget? Managing the investment split in your digital marketing mix
Investing in a diversified portfolio. It’s not a new concept to most of us. We manage our investment risk by spreading it across a number of initiatives that have a varying rate of return. In …
What is your lack of reporting visibility really costing you?
We’ve developed our strategy for the year, it’s approved by our stakeholders, and now it’s game time. The game we’re playing is not just about implementing that initial vision, but about doing it …
Not delivering on time or on budget? Your KPI’s could be letting you down.
If you’re not seeing results, it might be because you’re focusing on the wrong metrics. Here’s how to set effective KPI’s and OKR’s to forecast results. In brief: A recap of OKR’s and …
Klarna vs Afterpay. Did Afterpay see it coming? Insuring your market share against disruption
This morning I had not only a notification, but a *recommendation* in my CommBank app to download the new Klarna, “Buy now, pay later” shopping app. Klarna, launched earlier this year, combines …
![Hey you guess what?
Tomorrow is 5 Minute Friday which means for the 2,000 data driven marketers who have signed up to my email list, there'll be a 5 minute, practical tutorial delivered right to your inbox to help you make more profitable moves.
Last week we covered off some of the key reasons you see discrepancies in your data. Why DOES Facebook say one thing and Google Analytics say another?
Check out the lesson recap over on my blog [LINK IN BIO]. Lessons *will* become blog posts but always one week later, so if you want to keep your finger on the pulse of what's new in data, be sure to sign up to my newsletter.
Oh and while I have you, tell me something. Would you like to LISTEN to 5 Minute Friday data-driven tutorials if they were a PODCAST? 🎙
Let me know in the comments 👇
#digitalmarketing #digitalmarketingagency #marketingblog #marketingdigital #marketingtip #marketingdigital #googleanalytics #googleads #googleadstips #facebookadstraining #facebookmarketingexpert #instagramadvertising #datamining #attributionmodel #digitalconsultant #brisbanedigital #digitalmarketingtips #digitalmarketingexpert #foundersfam #businesschicksaustralia #smallbusinessaustralia](https://sptagency.co/wp-content/plugins/instagram-feed/img/placeholder.png)
