If you’re not seeing results, it might be because you’re focusing on the wrong metrics. Here’s how to set effective KPI’s and OKR’s to forecast results. In brief: A recap of OKR’s and …
Klarna vs Afterpay. Did Afterpay see it coming? Insuring your market share against disruption
This morning I had not only a notification, but a *recommendation* in my CommBank app to download the new Klarna, “Buy now, pay later” shopping app. Klarna, launched earlier this year, combines …
3 steps to building a truly data driven culture that empowers your team for success
Powerful data visualisations help us tell compelling stories. In a world where capturing as much data as possible has become the next big achievement, how do we wade through the plethora of metrics to …
Make your most profitable marketing moves with this one marketing attribution reporting view
The surge of digital marketing and channel attribution has been both a blessing and a curse to marketers everywhere. A blessing, in providing greater visibility over the combination of digital …
