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Klarna vs Afterpay. Did Afterpay see it coming? Insuring your market share against disruption

28 September 2020 · News · 1

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From the blog

Relabelling campaigns – A quick labelling reporting hack to save you time
How to install the new Google Analytics GA4 tag in Australia
Considering Path Length & Time Lag in Attribution Modelling
How have you cut your budget? Managing the investment split in your digital marketing mix
What is your lack of reporting visibility really costing you?

From the blog

From the blog

@spt_agency

Oh, did you forget to set up the new Google Analyt

Oh, did you forget to set up the new Google Analytics 4 (GA4) code on your website last week?

You're missing out.

Don't be that person who wishes they had installed it earlier. Link to tutorial in my bio.

Get the jump on your competition by acting fast and embracing change.

Oh and sign up to my 5 Minute Friday email newsletter if you want fast, practical tutorials on what to expect ✉️📣

#googleanalyticsacademy #googleadwords #googleadstips #fbadexperts #fbadsmarketing #facebookadsmastery #facebookmarketingexpert #facebookads #digitalmarketer #digitalmarketingagency #digitalmarketingmentor #adfunnels #advertisingagency #advertisingcampaign #optimization #conversion #fbadhacks #facebookadhacks #marketingstrategy #marketingtips #marketingagency #marketingmanager #management #executivecoaching #executivecoach #businessgrowth #businesscommunity #growthmarketing

One thing I know for sure, is that you are capable

One thing I know for sure, is that you are capable of more than you think.

How are you challenging yourself today?

Earlier this year, I took on the biggest, boldest project of my life... and it paid off.

There were moments throughout though where it didn't feel like it was possible. Where it felt like everything was going wrong. There were tears and there were difficult conversations - but through every challenge, we found a way to problem solve, empower cross-functional team members and deliver what we set out to.

It's a lot easier to pick what's easy over what's challenging - but my experience working on this bold project not only afforded me the opportunity to learn more, but taught me that I could rely on myself.

The outcome, beyond the incredible feeling of delivering value to my client, is the resilience and self-trust that I built which I know, will allow me to accomplish absolutely any challenge I face.

My mission as a Marketing Intelligence Consultant & Data Driven Marketing Mentor is to afford *every business* and *every consultant* the opportunity to be a data leader. To ask hard questions and push to find answers that lead to insight and empowered action.

So again, how are you challenging yourself today?

#mindsetmatters #mindsetshift #challengeyourself #smallbusinessowner #martech #managementconsultant #marketingconsultant #marketingstrategist #dataanalytics #marketingaccountability #marketingmanager #marketingstrategist #dashboardinglikeaboss #digitalconsultant #digitalmarketingagency #digitalagencylife

When new functionality drops, do you EMBRACE it or

When new functionality drops, do you EMBRACE it or do you wait until you are FORCED to change?

One thing I know for sure is that those I've observed do the latter over the years, live to regret it.

Google unveiled Google Analytics 4 (GA4) in beta last week and boy - am I excited to get stuck in and report back to you on what this means for attribution and data driven marketing strategy.

But for now - you could be less than 10 minutes away from making a move that will help you growth hack your way past your competitors. Don't be that person who looks back and wishes "I wish I'd taken the few minutes to install that code sooner."

It took a little forum scouting for me this morning to find out how to navigate this change in Aussie land (since Google's instructions weren't so clear for those of us on our Aussie island) - so here's a quick tutorial to make life easy.

It's super simple - so give it a try yourself or forward this to your developer or tagging manager and start tracking and playing around with the new functionality in GA4 as quickly as you can! [LINK IN BIO]

Oh and sign up for my 5 Minute Friday Email Newsletter to stay up to date with my learnings.

#googleanalytics4 #ga4 #analytics #marketingtips #marketing #dataanalytics #dataanalyst #marketingdata #marketingstrategy #googleclassroom #googleanalytics #googleads #googleadwords #digitalmarketing #digitalmarketingtips #digitalconsultant #digitalagency #digitalagencylife #lmbdw #marketmybusiness #marketingblogger

Exactly one year ago today I was enjoying an Itali

Exactly one year ago today I was enjoying an Italian dinner in NYC, contemplating leaving my full time role as a Marketing Manager, back into the consulting world.

It’s been a whirlwind and let me tell you, I have been the QUEEN 👸🏻 of PIVOT since this date.

It wasn’t until I saw this picture on my phone just now that I took a small moment to reflect on what I’ve achieved since this day in NYC.

✖️ I landed a 3 month contract role working for a team of incredible creatives I truly admire @southsouthwest (boys, you’re a bloody talented bunch and I’m a better marketer having known you all)
✖️ I landed the biggest, boldest, at times *seemingly impossible* project of my life and delivered it (through ups and the downs)
✖️ I made my first hire and then realised I wanted to be the one “doing” the consulting, not managing people (PIVOT)
✖️ I built 3 x versions of my website (the link to my latest and hopefully, final version for a while in my bio)
✖️ I refined my packages to focus on the areas I add the most value to the world
✖️ I’m committed to teaching other small business owners and digital marketers who can’t afford a dedicated Marketing Intelligence Consultant - all my tricks of the trade (Trustworthy Tracking Set Up Kit and Digital Marketing Strategy Vault coming soon)!

What. A. Year. And it’s not even over yet? 🎉

2020 has been a curly one for many, including myself, but I couldn’t be happier to have failed fast, learned lessons and taught myself to pivot and follow my heart.

Was it worth the jump from corporate life? Absolutely!

#smallbusinesssupport #smallbusinessowner #businesswoman #digitalmarketing #consulting #managementconsulting #managementconsultant #managementconsultinglife #marketingconsultant #marketingstrategy #smallbusinessmarketing #digitalmarketingagency #digitalmarketer #marketingdata #digitalmarketingtips #smallbusinesstips #failforward @sqroneau

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