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Hi I'm Kate! Digital Marketing Strategist & Forensic Marketing Attribution Consultant

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Data discrepancies – what is going on!?

27 October 2020 · Attribution · 8

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From the blog

10 digital lessons learned after 10 years in digital
Data discrepancies – what is going on!?
Relabelling campaigns – A quick labelling reporting hack to save you time
How to install the new Google Analytics GA4 tag in Australia
Considering Path Length & Time Lag in Attribution Modelling

From the blog

From the blog

@spt_agency

Hey you guess what? Tomorrow is 5 Minute Friday w

Hey you guess what?

Tomorrow is 5 Minute Friday which means for the 2,000 data driven marketers who have signed up to my email list, there'll be a 5 minute, practical tutorial delivered right to your inbox to help you make more profitable moves.

Last week we covered off some of the key reasons you see discrepancies in your data. Why DOES Facebook say one thing and Google Analytics say another?

Check out the lesson recap over on my blog [LINK IN BIO]. Lessons *will* become blog posts but always one week later, so if you want to keep your finger on the pulse of what's new in data, be sure to sign up to my newsletter.

Oh and while I have you, tell me something. Would you like to LISTEN to 5 Minute Friday data-driven tutorials if they were a PODCAST? 🎙

Let me know in the comments 👇

#digitalmarketing #digitalmarketingagency #marketingblog #marketingdigital #marketingtip #marketingdigital #googleanalytics #googleads #googleadstips #facebookadstraining #facebookmarketingexpert #instagramadvertising #datamining #attributionmodel #digitalconsultant #brisbanedigital #digitalmarketingtips #digitalmarketingexpert #foundersfam #businesschicksaustralia #smallbusinessaustralia

Oh, did you forget to set up the new Google Analyt

Oh, did you forget to set up the new Google Analytics 4 (GA4) code on your website last week?

You're missing out.

Don't be that person who wishes they had installed it earlier. Link to tutorial in my bio.

Get the jump on your competition by acting fast and embracing change.

Oh and sign up to my 5 Minute Friday email newsletter if you want fast, practical tutorials on what to expect ✉️📣

#googleanalyticsacademy #googleadwords #googleadstips #fbadexperts #fbadsmarketing #facebookadsmastery #facebookmarketingexpert #facebookads #digitalmarketer #digitalmarketingagency #digitalmarketingmentor #adfunnels #advertisingagency #advertisingcampaign #optimization #conversion #fbadhacks #facebookadhacks #marketingstrategy #marketingtips #marketingagency #marketingmanager #management #executivecoaching #executivecoach #businessgrowth #businesscommunity #growthmarketing

One thing I know for sure, is that you are capable

One thing I know for sure, is that you are capable of more than you think.

How are you challenging yourself today?

Earlier this year, I took on the biggest, boldest project of my life... and it paid off.

There were moments throughout though where it didn't feel like it was possible. Where it felt like everything was going wrong. There were tears and there were difficult conversations - but through every challenge, we found a way to problem solve, empower cross-functional team members and deliver what we set out to.

It's a lot easier to pick what's easy over what's challenging - but my experience working on this bold project not only afforded me the opportunity to learn more, but taught me that I could rely on myself.

The outcome, beyond the incredible feeling of delivering value to my client, is the resilience and self-trust that I built which I know, will allow me to accomplish absolutely any challenge I face.

My mission as a Marketing Intelligence Consultant & Data Driven Marketing Mentor is to afford *every business* and *every consultant* the opportunity to be a data leader. To ask hard questions and push to find answers that lead to insight and empowered action.

So again, how are you challenging yourself today?

#mindsetmatters #mindsetshift #challengeyourself #smallbusinessowner #martech #managementconsultant #marketingconsultant #marketingstrategist #dataanalytics #marketingaccountability #marketingmanager #marketingstrategist #dashboardinglikeaboss #digitalconsultant #digitalmarketingagency #digitalagencylife

When new functionality drops, do you EMBRACE it or

When new functionality drops, do you EMBRACE it or do you wait until you are FORCED to change?

One thing I know for sure is that those I've observed do the latter over the years, live to regret it.

Google unveiled Google Analytics 4 (GA4) in beta last week and boy - am I excited to get stuck in and report back to you on what this means for attribution and data driven marketing strategy.

But for now - you could be less than 10 minutes away from making a move that will help you growth hack your way past your competitors. Don't be that person who looks back and wishes "I wish I'd taken the few minutes to install that code sooner."

It took a little forum scouting for me this morning to find out how to navigate this change in Aussie land (since Google's instructions weren't so clear for those of us on our Aussie island) - so here's a quick tutorial to make life easy.

It's super simple - so give it a try yourself or forward this to your developer or tagging manager and start tracking and playing around with the new functionality in GA4 as quickly as you can! [LINK IN BIO]

Oh and sign up for my 5 Minute Friday Email Newsletter to stay up to date with my learnings.

#googleanalytics4 #ga4 #analytics #marketingtips #marketing #dataanalytics #dataanalyst #marketingdata #marketingstrategy #googleclassroom #googleanalytics #googleads #googleadwords #digitalmarketing #digitalmarketingtips #digitalconsultant #digitalagency #digitalagencylife #lmbdw #marketmybusiness #marketingblogger

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